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CLIENT
Greenlane | B2B Emails
TYPE OF CLIENT
CPG | Cannabis
CATEGORY
Digital Campaign
ABOUT
We faced a unique set of challenges in our B2B email campaigns. With 6 in-house brands and around 20 partner brands, we were faced with the challenges of showcasing a diverse range of products each with unique photography, iconography and branding.
I created a modular template and design process to streamline the creation of our monthly promotional campaigns and brand them to stand apart from the rest of our brand specific emails.
B2B EMAIL DESIGN
MODULAR TEMPLATES
An interchangeable series of shapes adaptable to the quantity of information and photography available
APPLICATION
Developing a unique color palette for each month to complement the brand photography, we apply the colors along with our universal Greenlane Green and a designated neutral tone to the modular template