When Green Day launched their Punk Bunny Slurpee at 711, their vision for marketing revolved around a social media video campaign referencing their iconic American Idiot music video with lots of green slime. A recreation of a 711 was made, and my main role in this project was sourcing props, greeking, and producing environmental graphics. 

​

Since the concept was self-referential, I hid more references to song titles, lyrics, and the band members themselves everywhere I could within the products within the set.