ABOUT

Greenlane launched the GROOVE brand in Fall 2022 to offer simple, functional, and reliable products at an affordable price point. 

The GROOVE product line was designed to be modern, user friendly, and approachable to reflect a simple concept: cannabis is for everyone. The packaging and digital presence is carefully crafted to cater to the diverse tastes and preferences, offering everything from classic glassware to intuitive vapes. The focus of our launch was product education, so I utilized typography and motion elements to illustrate the unique shapes, sizes and functions of each product while building brand awareness.