Kush Co Holdings and Greenlane Holdings merged in 2021 to combine strengths and create a more robust platform for cannabis brands and retailers. Internally, leadership distilled shared company values into three mantras: Never Settle, Never Disrespect, Never Follow. 

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I designed icons for each mantra with the aim of positivity and playfulness. Never Settle is represented with ascension, Never Disrespect is represented with human connection, and Never Follow is represented by exploration. These icons were made into stickers, incorporated into emails, and became the basis for “Camp Greenlane," our company-wide team building event.